You want a modern design, with a mobile-responsive code base. This topic alone could be another 50-point checklist (and I might make one at some point), so I'll be brief. Make sure you have a good argument for using a given platform.ġ1. Instagram and Pinterest are good for certain industries. Try to limit yourself only to the most relevant profiles. There are a lot of possible email managers you can use, so pick something like Mailchimp, SendInBlue, or Aweber.ġ0. Building hype before you even launch can be done through email and social media, so setting up your email right away is a great idea. Just pick one that has good pricing and a package for what you need.ĩ. Luckily, most recommended web hosts will do well here, and I don't have an affiliate link to give you. You want a fast, responsive website, and a good, fast web host is the core of this. You may be able to purchase one that has been registered before or come up with a unique domain name centered around your branding. Many people will tell you that all the good. Most of these can remain unpublished until you're ready to launch, or hidden behind a countdown and newsletter if you want to drive hype.ħ. Once you have some idea of who you are and where you are in the market, as well as how you're going to try to compete, you can begin by building a website and the associated trappings of a market. Are they using organic SEO and content marketing? Paid search ads? Social media advertising? Affiliate or referral programs? Traditional media? Building Your Presence What channels are your competitors using to great effect? There are numerous competitive research tools you can use to look into this. What is your branding? What is your business name, your URL? Your logo? Your colors of choice? Your font of choice? Your style, from casual to formal? Are you a disruptive innovator or a hometown favorite? Many of the best brands to come up over the last few decades have started with an aggressive branding campaign just as much as a good value proposition. How do you differentiate yourself from them? If someone was comparing you and this specific competitor, how do you convince them to go with you?ĥ. What's their name, what's their website, what's their pricing, what's their value proposition. Who is your primary competition? Write them all down. What is your pricing structure? Do you have one offering or many different offerings? Do you charge per item, per seat, per month? Do you offer a free trial or a freemium model? Modern commerce offers a wide range of payment options, and this can even be part of your differentiation.Ĥ. What differentiates you from the competition? Are you cheaper? Are you a more expensive, premium alternative? Do you focus on service? Do you bundle more services in one place than anyone else? What is your unique value proposition?ģ. What is your business model? Are you selling a product? A service? Dropshipping? Affiliate marketing? Are you focusing on local or national-scale operations? Do you need to do work yourself, or does your product run on its own?Ģ. Ongoing Marketing Defining Yourself and Your Marketįirst up, you have to figure out who you are, what you are, and where you are.ġ. So, here: a checklist with 42 points, from concept to post-launch marketing and everything in between. It's much harder if you have a checklist to follow. It's very easy for some of them to slip through the cracks. There are dozens of tiny aspects, quirks, checklist items, and responsibilities that come up with creating a business. Luckily, there are guides like this one to help you out. Just because it's easier than it ever has been, doesn't mean it's easy. Maybe you just know you want to start a business, but have no idea what kind to start. Maybe you have a product you want to take to market. That said, maybe you have a business idea. Everything else followed behind and was patched in later. Some very good businesses have sprung up because they had a product or service idea, they saw an opening in the market, and they took it. This means that there are thousands of people every day that are starting businesses with no plans, no guidance, and no idea what they're doing. Sure, there are always going to be laws, regulations, competition, viability, and all those other factors to consider, but that doesn't change the possibility. Just about anyone can wake up one day and decide to start a business. Starting a business is no joke, but at the same time, it's easier today than it has been at any point in human history.
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